The World of Cocoa:

A Deep Dive into the Current Landscape in the United States, Europe and Latin America.

Cocoa, an ancient treasure with an unparalleled flavor, has become an essential ingredient in global cuisine, transcending its culinary value to acquire significant economic, cultural, and social relevance. In this article, we embark on a deep journey into the world of cocoa, exploring the current state of this fruit in four key regions: the United States, Europe and Latin America. We will address topics such as the global rise in prices, the complexities of supply chains, the pursuit of sustainability and traceability, and the initiatives of brands seeking a more just and equitable future for cocoa.

The United States: A Consuming Giant Facing a Rising Price Scenario

The United States, the world’s leading cocoa consumer, faces a challenging landscape. While its market leadership is undisputed, it is threatened by the constant rise in cocoa prices. Various factors converge in this scenario: growing global demand, labor shortages in producing areas, diseases affecting crops, and climate fluctuations.

To overcome these obstacles, US companies are implementing strategies such as diversifying their cocoa sources, investing in sustainable agricultural practices, and establishing direct relationships with producers. However, the quest for high-quality cocoa at reasonable prices remains an ongoing challenge.

Latin America: Embracing Sustainability for a Thriving Future

The cocoa industry in Latin America stands at a crossroads, facing rising demand, surging prices, and supply chain disruptions. To navigate these challenges and ensure a prosperous future, the region must embrace sustainable and transparent practices that protect the environment, guarantee fair labor conditions, and provide product traceability. Collaboration among governments, organizations, and the private sector is crucial to support producers, promote fair trade, and foster a transition to sustainable methods. By investing in a sustainable future, Latin America can position itself as a leader in high-quality cocoa production, meeting the demands of today’s conscious consumers and contributing to responsible economic and social development.

Europe: A Mature Market Driven by Sustainability and Traceability

Europe, as an importing and consuming region of cocoa, is increasingly concerned about the sustainability of the supply chain. European consumers demand cocoa products that are produced responsibly, respecting the environment and workers’ rights.

Cocoa is at a critical juncture due to rising demand and complex industry challenges, such as increasing prices and the need for sustainable practices. Initiatives by brands and organizations are vital to ensuring an equitable future, emphasizing sustainability, fair trade, and traceability. Collaboration between producers and consumers, along with innovation, will be key to preserving this valuable resource and supporting cocoa-dependent communities.

Innovations in the cocoa industry, particularly in lipids, are adding significant value. Advanced lipid solutions enable the creation of healthier products, improve production efficiency, and promote sustainable practices. These innovations have the potential to transform the cocoa industry, benefiting both producers and consumers, and contributing to the well-being of cocoa-growing communities.


Clough, Y., Faust, H., & Tscharntke, T. (2009). Cacao boom and bust: sustainability of agroforests and opportunities for biodiversity conservation. Conservation Letters, 2.

Ercin, E., Kaune, A., Karaman, C., & Orlov, A. (2024). Unraveling cross-border climate risks through climate storylines: An example from Europe’s cocoa industry. Environmental And Sustainability Indicators, 100359.

Beg, M., Ahmad, S., Jan, K., & Bashir, K. (2017). Status, supply chain and processing of cocoa – A review. Trends in Food Science and Technology, 66, 108-116.


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